| |
This brief was to create a campaign in order to encourage postmen to pick up the red elastic bands that they drop. Any media could be used in order to achieve this.I created letter forms out of elastic bands to demonstrate the different uses and applied them to post box posters and letter box posters. These are then sent out to households in a campaign pack. This comes in an envelope on which is a use for elastic bands. The pack encourages households to display the posters in order to get postmen to pick up the elastic bands and re-use them.
|
|
